Senior Meta Ads Specialist

About the role

A UK-based performance marketing agency specialising in AI-driven patient acquisition for cosmetic and implant dentistry is looking for a technical, self-directed Senior Specialist to take full ownership of its paid social engine. The role covers Meta (Facebook/Instagram) campaigns from structure and optimisation through to scaling, and works closely with an internal appointment-setting team. It is a full-time, exclusive position.

Key responsibilities

• Own the end-to-end performance of Meta campaigns, including structure, optimisation and scaling across all dental client accounts.
• Manage and fix complex conversion tracking setups, including Pixel, CAPI, GTM, server-side tracking and custom/offline events.
• Navigate and implement workarounds for healthcare-restricted categories where standard Meta optimisation is limited.
• Monitor account health daily and act immediately on changes in spend, CPL or lead quality.
• Lead client communication for UK practice owners via WhatsApp, Google Meet and detailed Loom performance walkthroughs.
• Coordinate lead flow with the appointment-setting team to keep the pipeline consistent.
• Maintain documented tracking configurations and account decisions, and flag issues early, escalating only with a clear recommended fix.

Required profile

• 3+ years of hands-on Meta media buying experience with a track record of hitting CPL/CPA targets in an agency setting.
• Proven experience in restricted or regulated categories such as healthcare, finance or insurance.
• Exceptional spoken and written English, able to lead performance calls and explain complex data to UK business owners.
• Experience in high-ticket lead generation.
• South Africa-based with a reliable remote setup (backup power, high-speed internet) to cover UK business hours (GMT).
• An ownership mindset, managing the founder rather than the other way round.

Required skills

• Conversion tracking: Stape, GTM, server-side CAPI and diagnosing broken tracking setups.
• Nice to have: GoHighLevel or similar CRM and automation, creative and audience testing, Looker Studio, and experience scaling agencies.

What we offer

• Competitive salary.
• Fully remote work environment.
• Career growth into a Head of Paid Acquisition role as the agency scales.
• Long-term stability in a highly profitable, specialised niche.
• High autonomy and a seat at the core of the business delivery team.