Senior Meta Ads Specialist - Healthcare Lead Generation

About the role

A UK-based performance marketing agency specialising in AI-driven patient acquisition for cosmetic and implant dentistry is looking for a Senior Meta Ads Specialist. The agency owns the whole funnel, from Meta ads to an appointment-setting team, and wants a self-directed owner who can deliver stable, high-quality leads for UK dental clients. The role is full-time and remote.

Key responsibilities

• Own the end-to-end performance of Meta (Facebook/Instagram) campaigns, including structure, optimisation and scaling across all dental client accounts.
• Manage and fix complex conversion tracking setups, including Pixel, CAPI, GTM, server-side tracking and custom/offline events.
• Navigate and implement workarounds for healthcare-restricted categories where standard Meta optimisation is limited.
• Monitor account health daily and act immediately on changes in spend, cost per lead or lead quality.
• Lead client communication with UK practice owners via WhatsApp, Google Meet and Loom performance walkthroughs.
• Coordinate the lead flow with the internal appointment-setting team to keep the pipeline consistent.
• Maintain documented tracking configurations and account decisions, and flag issues early, escalating only with a clear recommended fix.

Required profile

• 3+ years of hands-on Meta media buying experience with a track record of hitting CPL/CPA targets in an agency setting.
• Proven experience in restricted or regulated categories such as healthcare, finance or insurance.
• Exceptional spoken and written English, able to lead performance calls and explain data to UK business owners.
• High-ticket lead generation experience.
• South African resident with a reliable remote setup (backup power, high-speed internet) to cover UK business hours (GMT).
• An ownership mindset, managing the founder rather than the other way round.

Required skills

• Conversion tracking: Stape, GTM, server-side CAPI and troubleshooting broken tracking.
• Nice to have: GoHighLevel or similar CRM and automation, Looker Studio, creative and audience testing, scaling agencies to high-volume retainers.

What we offer

• Competitive salary.
• Fully remote work.
• Career growth into a Head of Paid Acquisition role as the agency scales.
• Long-term stability in a highly profitable, specialised niche.
• High autonomy and a seat at the core of the business delivery team.