Senior Marketing Specialist

About the role

Old Mutual is looking for an experienced Senior Marketing Specialist to lead key marketing initiatives supporting Symmetry's investment capabilities, propositions and business development priorities. Working closely with the Head of Marketing and stakeholders inside and outside the business, you will lead initiatives from planning through to delivery, turning complex requirements into effective campaigns, content and client-facing activity.

Key responsibilities

• Translate marketing strategy into actionable plans and campaigns with measurable metrics and outcomes
• Execute marketing across digital, content, events, product and client engagement, and track campaign performance with reporting and recommendations
• Lead end-to-end delivery of integrated campaigns and drive go-to-market planning for key products, propositions and strategic initiatives
• Develop and manage marketing content such as presentations, brochures, articles, web content, email, social media and thought leadership
• Partner with investment and business development teams on client-relevant narratives and collateral
• Monitor competitors, industry trends and market developments, and share insights with stakeholders

Required profile

• 7+ years of progressive marketing experience, ideally in asset management, investments, wealth management or a similar complex, regulated environment
• Strong track record of leading integrated campaigns and go-to-market activity with measurable outcomes
• Proven experience in technical/product marketing and a good understanding of the investment ecosystem
• NQF Level 9 (Masters)

Required skills

• Campaign management and go-to-market planning
• Market analysis and competitor monitoring
• Content creation and media management
• Commercial acumen and strong strategic judgement