Performance Marketing Manager

About the role

Old Mutual is looking for a Performance Marketing Manager to drive the performance marketing strategy and execution for assigned business segments. The role turns segment objectives, budgets, targets and customer priorities into performance marketing plans, works closely with the Campaign Management team, and ensures digital campaigns deliver measurable commercial outcomes such as qualified leads, online sales, conversion growth, cost efficiency and revenue contribution. It is a management-level individual contributor role.

Key responsibilities

• Develop and maintain performance marketing strategies for assigned segments, aligned to priorities, budgets, targets and growth ambitions, and identify ways to scale performance through better targeting, channel mix, content and conversion journeys.
• Work with Campaign Management to turn approved strategies into executable campaign plans, with briefs, budget guidance, KPI expectations and quality assurance on tracking, budgets, creative, targeting and reporting.
• Monitor campaign performance and recommend budget shifts, audience refinements, creative testing and channel optimisation, managing metrics such as CPL, CPA, CTR, CPC, conversion rate and ROAS.
• Analyse performance data, partner with Analytics and Campaign Management on tracking integrity and reporting, and prepare dashboards, weekly and monthly reviews and senior stakeholder presentations.
• Manage performance marketing budgets across segments, optimising cost per lead, cost per acquisition and return on ad spend.

Required profile

• Bachelor's degree in Marketing, Business, Commerce, Analytics or a related field.
• 5 to 8 years' experience in performance marketing, paid media, digital campaign management or growth marketing.
• Experience managing performance across paid search, paid social, programmatic, display, video, retargeting and affiliate/partner channels where applicable.
• Experience in a complex, matrixed environment with multiple stakeholders and governance requirements.
• Digital marketing or performance marketing certifications are advantageous.

Required skills

• Performance marketing strategy and paid media planning, budget planning, tracking, forecasting and optimisation.
• Understanding of tracking, tagging, attribution, landing page performance and conversion optimisation.
• Strong Excel, PowerPoint and presentation capability.