Senior Generative Engine Optimisation (GEO) Specialist

About the role

HelloKindred, a staffing specialist in marketing, creative and technology roles, is recruiting on behalf of a global financial markets infrastructure and data business. It is looking for an experienced Senior Generative Engine Optimisation (GEO) Specialist for its global Search & Display Media team on a contract basis, with an anticipated end date of 30 November 2027 and potential to extend. The role focuses on improving how the organisation's content, brands and products are discovered, represented and cited across AI-powered search and generative platforms, with hands-on SEO support where required.

Key responsibilities

• Lead day-to-day delivery of priority GEO initiatives, turning strategies, audits and performance insights into actionable recommendations, plans and measurable outcomes.
• Optimise product, solution, dataset, glossary and thought leadership content for AI discovery, improving clarity, entity descriptions, evidence, structure and internal linking while protecting SEO performance.
• Run page audits, identify content gaps, duplication and cannibalisation risks, and recommend improvements to strengthen topical authority and AI visibility.
• Work with SEO and engineering teams to fix technical GEO issues such as crawlability, JavaScript rendering, semantic HTML, structured data, internal linking and page templates.
• Analyse AI visibility and search performance across prompts, citations, brand mentions, share of voice and cited URLs.
• Build and refine GEO prompt libraries, page mapping, reporting and testing frameworks using Profound or comparable platforms.
• Strengthen brand and entity accuracy in AI-generated responses with PR and Communications teams.
• Design, configure and optimise AI agents and multi-step workflows, with testing, quality assurance and compliance with approved guidelines.
• Coordinate approvals, publishing, QA and validation with marketing, content, web publishing and agency teams, and provide hands-on SEO support for audits, migrations and reporting.

Required profile

• At least 1 year of hands-on GEO experience leading projects or workstreams with demonstrable improvements in AI visibility, brand mentions, citations or business outcomes.
• At least 5 years of hands-on SEO experience, including technical SEO, content optimisation, website architecture, internal linking and authority building.
• Proven experience implementing GEO recommendations and measuring their impact, rather than only advising.
• Experience designing, configuring or improving AI agents and multi-step workflows, including testing and quality control.
• Ability to work independently on multiple priorities and coordinate cross-functional delivery.
• Legal right to live and work in South Africa without employer sponsorship.

Required skills

• Strong understanding of AI-powered discovery across Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Perplexity and Microsoft Copilot.
• HTML, JavaScript rendering, schema markup, structured data, crawlability, indexation and CMS templates.
• GEO measurement tools such as Profound, Peec.ai, Ahrefs Brand Radar or similar.
• Google Search Console, SEMrush and web analytics tools such as Adobe Analytics or GA4.
• Experience on large-scale B2B or enterprise websites is highly advantageous; financial services background and Adobe Experience Manager are assets.