Regional Sales Manager – Western Cape

About the role

The Regional Sales Manager will define and execute the sales strategy for the Western Cape region, driving revenue growth, margin improvement and market diversification. This role blends strategic leadership with hands‑on commercial execution, including pricing, working‑capital control, customer relationship management and team development.

Key responsibilities

• Own regional sales, margin, debtors, inventory and new‑business targets.
• Develop and implement the Paarl Business Unit sales strategy and annual budget.
• Increase market share and penetrate new segments and territories.
• Lead, coach and manage performance of regional sales resources.
• Manage strategic key accounts and negotiate long‑term contracts.
• Collaborate cross‑functionally with Technical, Operations and Regional Management.
• Provide market intelligence, innovation inputs and support product diversification.

Required profile

• Matriculation certificate (required); degree or diploma in Sales, Marketing or related field (preferred).
• Minimum 3 years sales‑management experience leading a medium‑sized team.
• Strong commercial, negotiation and financial discipline.
• Customer‑centric leadership with excellent communication and influence.
• High initiative, problem‑solving and decision‑making capability.
• Experience in label printing applications and equipment is an advantage.

Required skills

• Knowledge of label printing applications and equipment (advantage).