Paid Media Manager

About the role

HyperionDev, a major provider of accelerated tech education in EMEA, is looking for a commercially minded, results-driven Paid Media Manager to own and drive performance across its paid acquisition channels. The role focuses on accountability, strategy and stakeholder alignment, and suits someone comfortable owning numbers and leading performance conversations rather than just executing campaigns.

Key responsibilities

• Take full ownership of paid media performance across assigned brands or markets, defining channel strategy on platforms such as Google Ads, Meta, YouTube and Reddit with a focus on revenue, lead quality and efficiency.
• Own core KPIs including CAC, ROAS, CPL and pipeline contribution, reviewing performance regularly and taking decisive action to meet targets.
• Oversee and optimise campaigns across PPC, paid social and display, guiding strategy, prioritisation and scaling decisions.
• Manage and allocate significant paid media budgets, forecast performance and plan spend dynamically.
• Act as the key paid media partner to marketing, sales, product and leadership, communicating performance and managing expectations.
• Lead performance reporting and insights, presenting results to senior stakeholders with a focus on commercial outcomes.
• Work with CRO, product and creative teams to improve the funnel, landing pages and messaging.
• Maintain relationships with platform partners and stay up to date with industry trends and platform updates.

Required profile

• Minimum 3 years of experience managing large-scale paid media campaigns, including PPC, display and social ads on Google, Meta and others.
• Proven B2C marketing experience, paid and organic, ideally in tech, education or SaaS, with a focus on lead generation and acquisition.
• Experience with budgeting and forecasting, including multi-million rand annual budgets.
• Experience in A/B testing, creative optimisation and customer journey strategies.
• Excellent communication skills and ability to work independently in a fast-paced environment.
• Preferred: experience scaling ATL budgets, leading marketing of a product to a category leader in education, SEO knowledge, and design tool knowledge such as Figma.

Required skills

• Google Analytics and Google Tag Manager (including consent management)
• Budgeting and forecasting
• A/B testing and creative optimisation
• CRM and marketing automation tools (a plus)
• Preferred: BigQuery/SQL with GA4, SEO knowledge

What we offer

• Hybrid work with flexible scheduling and remote options for those not near a campus
• Part-time enrolment in the company's Coding Bootcamps
• Work alongside leaders in edtech, developer education and developer assessments