Paid Media Manager – Cape Town

About the role

Our client, a customized logistics solutions provider, is seeking a Paid Media Manager to lead paid‑media initiatives from its Richwood office in Cape Town. You will work alongside a team of digital strategists, designers and creatives, owning the end‑to‑end planning and execution of campaigns across Meta, LinkedIn, Google Search and Display.

Key responsibilities

• Manage the full marketing deliverable cycle – from initial planning and creative briefing through implementation, monitoring, optimisation, analysis and reporting.
• Lead and mentor junior team members in executing paid‑marketing strategies that drive awareness, leads and revenue growth.
• Produce weekly, monthly and quarterly performance reports and dashboards, identifying and troubleshooting data anomalies.
• Measure and optimise campaigns using vendor‑specific reports, Google Analytics and PowerBI dashboards.
• Research and test new vendor partnerships to expand reach or reduce cost‑per‑acquisition.
• Collaborate with the content team to create landing pages and lead‑gen forms for paid programmes.
• Stay current with digital‑marketing trends, emerging channels and programmatic buying techniques.
• Monitor market intelligence and track competitor activity.

Required profile

• Proven track record of successful performance‑marketing campaigns with measurable ROI.
• In‑depth knowledge of paid‑search, retargeting and social advertising platforms.
• Experience running B2B demand‑generation campaigns.
• Hands‑on experience managing large marketing budgets and forecasting results.
• Outstanding communication and presentation abilities.
• Strong understanding of mobile attribution.
• Excellent organisational and time‑management skills.
• Strategic thinker with strong analytical capabilities.
• Highly data‑driven and detail‑oriented.

Required skills

• Microsoft Excel
• Appsflyer
• PowerBI
• Google Analytics
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• Google Search advertising
• Google Display advertising