SEO Specialist – Remote (Cape Town)

About the role

Blacksmith Agency is expanding its marketing division and is looking for an SEO Specialist to lead strategy, performance and client‑facing activities across paid search, paid social, SEO and conversion optimisation. The role combines strategic planning with hands‑on oversight of campaigns for a portfolio of PPC and SEO clients.

Key responsibilities

• Lead strategy and build 90‑day, 6‑month and annual growth roadmaps for PPC and SEO clients across multiple industries.
• Own client performance on Google Ads, Meta, Microsoft and organic search, including audit of campaigns, keyword strategies, bidding structures and CRO opportunities.
• Oversee technical SEO, on‑page SEO, link building, programmatic pages and AI‑driven content.
• Track KPIs, conversion attribution and analytics accuracy, and present monthly and quarterly performance summaries to clients.

Required profile

• 4‑7 years of experience in PPC, SEO or multi‑channel full‑funnel strategy.
• Proven ability to run paid and organic channels simultaneously and to influence sales calls.
• Strong analytical skills with a track record of diagnosing performance issues quickly.

Required skills

• Google Ads
• GA4
• Google Search Console
• Keyword research tools
• Paid media optimisation
• AI‑driven SEO
• Programmatic SEO
• Technical SEO audits
• Conversion rate optimisation (CRO)