Paid Media Lead (Growth & Analytics)

About the role

HyperionDev, a major provider of accelerated tech education in EMEA, is looking for a results-driven, data-focused Paid Media Manager to steer its paid media strategy and execution across multiple channels and brands. The role drives customer acquisition and engagement through paid campaigns, manages large ad budgets, optimizes campaigns and leads performance reporting. It is a hands-on, full-time position.

Key responsibilities

• Develop and lead paid media strategy across Google, Meta, Reddit, YouTube, Spotify and other platforms, optimizing for lead generation and sales conversions.
• Manage day-to-day paid campaigns (PPC, display, social ads), set up, optimize and scale them using A/B testing, audience segmentation and creative iteration.
• Own and optimize paid media budgets, forecast and allocate spend across channels.
• Track and report campaign performance with Looker Studio, Google Analytics, Google Ads and Facebook Ads Manager, and give actionable insights.
• Work with sales, product and creative teams to refine messaging, landing pages and the customer journey.
• Optimize the customer funnel and lead conversion rates, and advise on landing page design and ad creatives.
• Manage relationships with platform suppliers and mentor the growing paid media and marketing teams.

Required profile

• At least 3 years of experience managing large-scale paid media campaigns, including PPC, display and social ads.
• B2C marketing experience, paid and organic, ideally in tech, education or SaaS, focused on lead generation.
• Comfortable managing multi-million rand annual budgets.
• Experience with A/B testing, creative optimization and customer journey strategies.
• Self-starter who can work independently in a fast-paced environment.

Required skills

• Google Analytics, Google Tag Manager (including consent management) and other web analytics tools.
• Competitive and keyword analysis.
• CRM and marketing automation tools, email marketing, landing page optimization and CRO are a plus.
• Preferred: BigQuery/SQL with GA4, SEO, Figma, and experience scaling ATL budgets.

What we offer

• Hybrid work with flexible scheduling and remote options for those not near a campus.
• Part-time enrollment in the company's coding bootcamps.
• A fast-growing, high-performing edtech company with a management team drawn from top tech firms.