Marketing Manager

About the role

Takealot Fulfilment Solutions (TFS) is seeking a Marketing Manager to lead the development and execution of marketing strategies that promote its logistics and fulfilment services, strengthen brand presence and generate qualified leads.

Key responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives and growth targets.
• Lead brand‑building activities, create key messaging, and manage public relations to elevate TFS’s market profile.
• Oversee content creation for the website, blog, email campaigns and digital channels, ensuring consistency with the company’s value proposition.
• Drive lead generation through paid search, social media advertising, email marketing and SEO initiatives in collaboration with the Digital Manager.
• Partner with sales and operations teams to align campaigns with sales goals and optimise the conversion process.
• Conduct market research, analyse campaign performance using Google Analytics and CRM data, and provide data‑driven recommendations.
• Manage the marketing budget, track spending and optimise ROI.
• Plan and execute industry events, webinars and conferences to showcase TFS services.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 5+ years of marketing experience, including at least 2 years in B2B services within logistics or fulfilment.
• Minimum 2 years of people‑management experience.
• Proven track record of delivering lead‑generation campaigns and increasing brand visibility.

Required skills

• Google Analytics
• SEMrush (or similar SEO/SEM tools)
• Marketing automation platforms
• Content Management Systems (CMS)
• Social media management tools
• CRM platforms