Digital Manager

About the role

The Digital Manager leads the digital execution and performance of a multi‑brand portfolio, translating overall marketing strategies into clear digital plans. Working closely with the Group Marketing Manager, the role covers paid media, social, content, CRM, website and analytics to drive awareness, acquisition and revenue.

Key responsibilities

• Develop and translate brand marketing strategies into digital strategies and channel plans.
• Lead paid media strategy across Meta, Google, TikTok, LinkedIn and manage budgets, KPIs and optimisation.
• Oversee social media strategy, content calendars and community engagement.
• Coordinate digital content creation and ensure assets for organic and paid channels.
• Execute digital campaigns for brand launches, promotions and events across channels.
• Manage website presence, SEO basics and work with developers.
• Grow and manage the digital CRM database and email communications.
• Support event lead generation through digital channels.
• Report on digital performance, analyse data and provide actionable insights.
• Maintain digital brand governance, approvals and platform security.

Required profile

• Proven digital marketing experience, preferably in a multi‑brand or hospitality environment.
• Strong understanding of paid media and performance marketing, especially Meta and Google platforms.
• Ability to develop and execute digital campaigns from strategy through reporting.
• Analytical mindset with the ability to interpret performance data and optimise spend.
• Commercial awareness and experience working with agencies and cross‑functional teams.
• Excellent communication and project management skills.

Required skills

• Meta (Facebook) advertising platforms
• Google Ads
• TikTok Ads
• LinkedIn Ads
• HubSpot CRM
• SEO fundamentals