Marketing Innovation & Brand Engagement Specialist

About the role

The client seeks a creative and energetic Marketing Innovation & Brand Engagement Specialist to bring their brand to life through innovative campaigns, digital content, and memorable experiences. This hands‑on role is ideal for someone passionate about branding, digital marketing, and content creation.

Key responsibilities

• Develop and implement engaging social‑media strategies across Facebook, Instagram, TikTok, LinkedIn and emerging platforms.
• Create compelling visual and video content, manage content calendars and posting schedules.
• Grow the company’s online presence, increase audience engagement and monitor platform trends.
• Coordinate marketing campaigns, promotions, product launches and company events.
• Track campaign performance, analyse metrics and recommend improvements.

Required profile

• Qualification in Marketing, Communications, Digital Marketing or a related field.
• Minimum 2 years of experience in social‑media management or digital marketing.
• Strong photography and videography experience.
• Excellent written and verbal communication, copywriting and storytelling abilities.
• Highly organized, energetic, self‑motivated and able to work independently or within a team.

Required skills

• Canva
• Adobe Creative Suite
• CapCut
• Photography
• Videography
• Social‑media platforms: Facebook, Instagram, TikTok, LinkedIn