Marketing Data Analyst

About the role

Euromonitor International is a global leader in data analytics and market research. Its Marketing team is building a new, AI-agentic, data-driven marketing function, and this is a permanent, full-time role in Cape Town reporting to senior marketing leadership. The role makes sure marketing's data works for the business: understanding how data moves between systems, recommending how it should be structured and connected, and turning the result into reporting that helps marketing spot opportunities and risks early. It also leads the effort to bring Euromonitor's own market and consumer data from the Passport platform into marketing communications and content.

Key responsibilities

• Map how marketing data flows across systems, identifying structural gaps, duplication and breakpoints
• Recommend improvements to how data is structured and connected to improve reporting accuracy and usability
• Partner with technical and platform teams to implement agreed data structure and integration changes
• Lead the effort to bring Euromonitor's market and consumer data into marketing communications and content
• Build and maintain reporting (including Power BI) giving marketing leadership visibility into performance, opportunities and risks
• Work with large, often messy, cross-system datasets to identify trends, opportunities and risks
• Use AI tools to speed up data analysis, reporting production and pattern identification
• Translate data findings into clear, actionable recommendations for senior stakeholders

Required profile

• 4+ years' experience in a data analyst, marketing analytics or similar role, including working with data across more than one system
• Comfortable working with large, complex datasets and their structural gaps and inconsistencies
• Comfortable working alongside technical and platform teams, understanding how systems are built and how data flows between them
• Confident presenting findings and recommendations to senior stakeholders
• Fluent English is a must
• Experience with AI, in a professional role or through personal projects, is looked for

Required skills

• Strong reporting skills, including Power BI or an equivalent BI tool
• Ability to work with large, messy cross-system datasets

What we offer

• Flexible work time with a work/life balance
• Competitive salary with benefits such as longer holidays, additional health insurance, social responsibility initiatives and office perks
• Training and development opportunities at all levels