Key Account Manager - Shoprite Banners

About the role

Red Bull is looking for a Key Account Manager in Cape Town to manage a portfolio of banners within the Shoprite Group: Medirite Plus, Transpharm, Liquor banners, Phillipi Cash & Carry and Red Star Wholesale. The role is entrepreneurial and self-starting, focused on delivering sales, volume and profitability targets through medium-to-long term plans built on a deep understanding of customers, trends and opportunities.

Key responsibilities

• Implement Red Bull's commercial strategy as cascaded by the business and National Account Manager, and develop mid-to-long term customer strategies aligned with national sales policy
• Implement price strategies and create a promotional plan that drives share and category growth while protecting channel profitability
• Analyse data sources such as Nielsen, scanner and customer data, plan sales forecasts and trade spend budgets, and develop annual plans including promotion strategy
• Lead yearly negotiations with key customers in line with National Trading Terms, and agree on concepts such as Perfect Store, VIP programs, Profit Zone and Permanent Category Solutions
• Manage trade partners for merchandising and execution, and use insights to manage in-store range and distribution
• Track and report on results using CPM, executive summaries and business reporting platforms, and present the success of executed plans to customers
• Build partnerships with retailers, strive for category captaincy, and work closely with Field Sales, Operations and Trade Marketing

Required profile

• University degree, preferably B.Com in Accounting, Economics or Business Administration
• 2-3 years of professional experience as a Key Account Manager; grocery accounts are highly beneficial
• Experience managing budgets and investment buckets
• Cross-functional experience in Trade Marketing, Consumer Marketing or Field Sales is a plus
• Existing network of contacts and trade relationships is an advantage
• Fluency in English (verbal and written); other languages are an advantage

Required skills

• Commercial acumen and analytical skills, including planning and negotiation
• Negotiation experience and problem-solving
• Presentation skills
• Ideal ability to work with SAP/BI to plan and track sales results