On Premise Key Account Specialist - Catering

About the role

Red Bull is looking for an On Premise Key Account Specialist in Catering in Cape Town. You will drive the current and future distribution and sales of the product portfolio in the regional catering, campus, fitness and recreation channels, building long-term relationships with top and potential top customers and delivering sales and availability targets. You will also support the National Key Account Manager in strengthening relationships with Regional Managers across the top three catering accounts in the coastal regions.

Key responsibilities

• Identify the most important customers in the catering, campus, fitness and recreation channels and develop long-term visions for distribution and sales
• Align with local Trade Marketing, Brand Marketing and On Premise Marketing teams on industry and consumer insights, and prepare annual business plans with budgets, volumes and activation plans
• Understand the route-to-market and customer needs, and maintain a strong in-field presence
• Build the Regional Key Account strategy and tactics, including annual, quarterly and monthly plans, and analyse them regularly to adjust actions
• Maximise existing customer performance, acquire new customers, negotiate win-win partnership agreements and manage budgets and margins
• Work with internal and external stakeholders, including buyers, sales and marketing managers, controllers, logistics managers and CEOs
• Track, analyse and report performance, maintaining the Key Account Tracker and sharing status with HQ twice a year
• Build relationships with distribution partners, industry players, F&B and site managers, and act as an ambassador for the Red Bull brand

Required profile

• Bachelor's degree preferred (business, marketing or similar)
• At least 5 years of outstanding performance in account management, preferably in the beverage industry
• Strong knowledge of the catering industry, its structure and route-to-market
• Proven record in sales and trade marketing, and in leading and motivating field sales forces
• Excellent verbal and written communication, negotiation and presentation skills
• Analytical, entrepreneurial and self-motivated, able to work independently

Required skills

• MS Office, especially Excel and PowerPoint
• Planning, prioritisation and organisation