Junior Brand Strategist

About the role

We are seeking a sharp, driven and creatively curious Junior Brand Strategist to join our dynamic digital team. Fresh out of a leading advertising institution, you will help shape strategic continuity for existing client portfolios and bring fresh, disruptive thinking to new business pitches.

Key responsibilities

• Conduct desk research, consumer trend analysis and competitor audits to uncover actionable insights for existing brand campaigns.
• Assist in translating client briefs into strategic frameworks, target audience personas and consumer journey maps.
• Collaborate with digital and data teams to review campaign performance metrics and optimise future strategies.
• Participate in brainstorming sessions, generate culturally relevant ideas and support pitch deck creation.
• Maintain meticulous records of strategy documents, research libraries and competitor trackers.

Required profile

• Relevant tertiary qualification (Degree or Diploma) in Brand Building, Strategic Brand Management, Communications or Copywriting.
• Fluent in both written and spoken English and Afrikaans.
• Strong copywriting or transcreation capabilities in both languages.
• Genuine interest in advertising, consumer psychology and digital marketing.

Required skills

• Bilingual fluency in English and Afrikaans.
• Copywriting and transcreation abilities.