Influencer Marketing Manager

About the role

We are seeking an Influencer Marketing Manager to lead and scale the creator program for a fast‑growing DTC clothing brand. The role will own the full influencer lifecycle across TikTok, Instagram, and YouTube, turning creator partnerships into a reliable growth channel.

Key responsibilities

• Source, vet, and onboard creators aligned with the brand’s aesthetic and values.
• Manage end‑to‑end outreach, negotiation, contracting, and ongoing relationship management.
• Write clear, platform‑native creative briefs that translate brand goals into authentic content.
• Run multiple influencer campaigns simultaneously, overseeing timelines, deliverables, and approvals.
• Track, analyze, and report on campaign performance (engagement, CPM, CPA, ROAS) and optimize for ROI.
• Identify top‑performing creators and content for repurposing and paid amplification.
• Build a repeatable, scalable system for growing the creator program month over month.
• Collaborate with marketing, creative, and paid‑media teams on campaign concepts and launches.

Required profile

• 3+ years of influencer or creator marketing experience, preferably in DTC, fashion, beauty, or lifestyle.
• Proven track record of building and scaling influencer programs that drive measurable revenue.
• Hands‑on experience sourcing, vetting, and negotiating with creators on TikTok, Instagram, and YouTube.
• Strong understanding of creator contracts, usage rights, deliverables, and rate negotiation.
• Excellent written and verbal communication in English.
• Availability for at least 4 hours of daily overlap with U.S. East Coast business hours.

Required skills

• Experience with influencer platforms such as GRIN, CreatorIQ, or Aspire.
• Familiarity with UGC sourcing and Spark Ads for paid amplification.
• Ability to coordinate with paid‑media teams to scale top‑performing creator content.
• Basic knowledge of affiliate and performance‑based creator structures.
• Use of AI tools within marketing workflows.