eCommerce Marketplace & Performance Lead

About the role

The company is seeking an experienced eCommerce Marketplace & Performance Lead to own and optimise its digital commerce ecosystem, including a DTC website, Amazon Marketplace and partner platforms. This newly created role offers full ownership and the chance to drive commercial impact.

Key responsibilities

• Own and optimise the end‑to‑end e‑commerce ecosystem across DTC, Amazon and partner platforms.
• Manage and scale PPC and paid performance campaigns with a focus on ROAS and commercial efficiency.
• Analyse performance using Google Analytics, Amazon Seller Central, Amazon reports and other BI tools.
• Conduct regular audits, reporting and performance analysis to identify opportunities and issues.
• Monitor conversion, traffic, revenue, pricing, product performance and customer behaviour.
• Collaborate with website designer and creative teams to align brand storytelling with commercial conversion.
• Ensure pricing accuracy, category structure and brand assets are consistently represented across platforms.
• Introduce best practices, processes and optimisation strategies.

Required profile

• 5+ years’ experience managing multi‑channel e‑commerce and digital platforms.
• Strong experience managing and optimising PPC campaigns.
• Hands‑on experience with Amazon Seller Central and Amazon reporting.
• Strong working knowledge of Google Analytics.
• Proven ability to use data and analytics to drive commercial decisions.
• Exceptional attention to detail, especially around pricing, product information and brand consistency.
• Commercially minded with a strong understanding of ROI and performance.
• Highly analytical, organised and solutions‑focused.

Required skills

• Amazon Seller Central
• Google Analytics
• PPC campaign management