Ecommerce Marketing Lead

About the role

HyperionDev, a provider of accelerated online education in EMEA and one of the oldest coding bootcamp providers, is looking for an Ecommerce Marketing Lead in Johannesburg. The role combines UX/UI design expertise with commercial awareness: you will shape how prospective students experience the site online, turning customer insights into clear, engaging digital experiences. You will lead designers, copywriters and brand/product marketers, and work closely with growth, admissions and development teams.

Key responsibilities

• Lead UX/UI and website experience across the marketing site, creating intuitive journeys that guide prospects toward enrolment
• Use website analytics, user research and testing to find friction and improve course discovery, enquiries and application completion
• Lead designers, copywriters and brand/product marketers, set priorities, give constructive feedback and maintain creative quality
• Manage website and creative projects from brief through launch, coordinating stakeholders, timelines and delivery with growth and development teams
• Guide clear, persuasive website and campaign copy that communicates course benefits
• Maintain consistent visual identity and messaging across course pages, launches, campaigns and other touchpoints
• Partner with growth and admissions so website experience matches campaigns, student needs and commercial priorities
• Measure the impact of website and creative improvements and use results to prioritise further work

Required profile

• At least 5 years in UX/UI or digital experience design, including at least 2 years leading a team or managing a design function
• A portfolio showing website design, user journey improvements and contribution to finished work
• Experience improving website usability or conversion with measurable results
• Experience managing website or creative projects from brief to launch, working with developers and stakeholders
• Preferred: ecommerce, education or edtech experience; experience managing multidisciplinary creative teams; experience with conversion optimisation and A/B testing; writing or content design experience; experience supporting product launches, brand comms or PR

Required skills

• Figma or equivalent tools for user flows, wireframes, prototypes and responsive websites
• User research, usability testing and website analytics
• Visual hierarchy, accessibility and persuasive digital copy
• Providing creative direction and actionable feedback to designers and content specialists

What we offer

• Flexible and remote-friendly work with flexible work options
• Up to 19 annual leave days and health insurance or medical aid benefits