Digital Marketing Manager (B2B & Group Functions)

About the role

Old Mutual is looking for a Digital Marketing Manager to develop and drive integrated digital marketing strategies and media plans for Business Units and Group Functions focused mainly on B2B audiences, including institutions, corporates, investment firms, financial advisers and employer groups. The role supports Business Units such as Old Mutual Investment Group, Old Mutual Wealth, Old Mutual Alternative Investments, Old Mutual Corporate, Old Mutual Unit Trusts, GRiD, Human Capital and On The Money.

Key responsibilities

• Translate stakeholder budgets, objectives and targets into digital strategies covering brand awareness, audience engagement, consideration and thought leadership, and digital platform adoption.
• Turn marketing briefs, budgets and commercial objectives into channel, audience and campaign plans, and build full-funnel digital plans.
• Develop detailed digital media plans and work with Campaign Management and Paid Media Operations to ensure accurate implementation, effective execution and campaign optimisation.
• Build B2B approaches for institutional, corporate, financial and professional audiences, focusing on thought leadership, lead nurturing, executive engagement and educational content.
• Act as the key digital marketing partner for Business Units and Group Functions, guiding them on best practices, campaign planning, audience targeting and channel selection.
• Collaborate with Social Media, Brand, Product and Technology teams on content strategy, executive profiling, employer branding and financial education content.
• Support digital adoption and servicing campaigns, and monitor campaign performance against KPIs with analytics teams.
• Partner with SEO specialists to improve organic visibility and content discoverability.
• Ensure compliance with financial services regulations, brand governance and internal approval processes.

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 5-8 years' experience in digital marketing, media planning or campaign strategy.
• Experience in financial services, investments, wealth or corporate marketing preferred.
• Proven experience managing B2B campaigns, thought leadership campaigns and awareness and engagement strategies.
• Experience working with multiple stakeholders in a matrixed environment.

Required skills

• Digital media planning and strategy, B2B digital marketing and social media and content marketing.
• Marketing analytics and reporting, campaign planning and optimisation.
• SEO principles, budget planning and management.
• Strong communication, stakeholder management, strategic thinking and attention to detail.