Digital Communications Strategist

About the role

Accenture is seeking a Digital Communications Strategist who bridges brand strategy and digital execution. The ideal candidate will translate cultural insights and business objectives into compelling digital communication frameworks that drive impact across paid, owned and earned channels.

Key responsibilities

• Define overarching digital communications direction aligned with brand strategy and business goals.
• Translate complex briefs, cultural signals and audience insights into clear messaging hierarchies and communication platforms.
• Anchor channel roles and creative expression throughout the digital customer journey, ensuring coherence from awareness to advocacy.
• Orchestrate integrated campaigns across paid, owned and earned digital environments, collaborating with creative, media, social, PR and account teams.
• Challenge and guide cross‑functional teams to deliver purposeful, effective communication systems.

Required profile

• Strong ability to think conceptually about meaning, persuasion and cultural relevance before focusing on channels.
• Experience connecting ideas to digital execution without being a channel specialist.
• Comfort working with multidisciplinary teams and constructively challenging creative and media concepts.
• Passion for leveraging brand and creativity to achieve measurable digital impact.

Required skills