Digital Communications Strategist

About the role

Accenture is seeking a Digital Communications Strategist who bridges brand strategy and digital execution. You will translate strategic insights into compelling communication frameworks that drive impact across paid, owned, and earned digital channels.

Key responsibilities

• Define overarching digital communications direction aligned with brand strategy and business objectives.
• Translate complex briefs, cultural signals, and audience insights into clear messaging hierarchies.
• Anchor channel roles and creative expression throughout the digital customer journey, ensuring coherence from awareness to advocacy.
• Orchestrate integrated campaigns across paid, owned, and earned platforms, collaborating with creative, media, social, PR, and account teams.
• Challenge and constructively influence cross‑functional partners to deliver purposeful, effective communication systems.

Required profile

• Comfortable operating at the intersection of brand strategy and digital execution.
• Strong sense of meaning, persuasion, and cultural relevance before focusing on specific channels.
• Ability to turn insight into clear communication direction and real‑world digital impact.
• Collaborative mindset with experience working alongside creative, media, social, PR, and account leads.

Required skills