Creator & Influencer Partnerships Manager

About the role

As the Creator & Influencer Partnerships Manager you will connect the client’s brand with creators who bring it to life authentically across social platforms. The role blends influencer strategy, relationship management, creative thinking and operational precision to build a thriving, diverse creator community.

Key responsibilities

• Identify, recruit and evaluate creators across TikTok, Instagram, YouTube and emerging platforms, maintaining a structured database of tiers, performance and relationship status.
• Develop and run a creator engagement programme, including newsletters, events, focus groups and gifting activations that foster long‑term, non‑transactional relationships.
• Brief, coordinate and manage creators for campaign activations, product launches and cultural moments, ensuring deliverables are on‑brand, on‑time and compliant with disclosure regulations.
• Track creator content usage rights, approvals and performance metrics, reporting on community growth, engagement and programme impact.
• Manage creator fees, gifting budgets and event spend, raising purchase orders and supporting invoice processing.
• Scale the creator programme into additional markets, adapting processes, tools and strategies for regional differences.

Required profile

• Proven experience in influencer marketing or creator management for consumer brands, preferably in beauty, personal care or wellness.
• Strong project‑management skills with the ability to handle multiple creator relationships and campaigns simultaneously.
• Excellent communication and presentation skills for partnering with brand clients and internal teams.
• Interest in inclusive representation and experience working with diverse creators.
• Ability to work autonomously, prioritize competing priorities and apply critical judgement to AI‑generated insights.

Required skills

• Proficiency with influencer management platforms such as CreatorIQ, Traackr or Grin.
• Experience using social listening or analytics tools.
• Hands‑on use of generative AI tools (ChatGPT, Claude, Perplexity) for research, brief development and reporting.
• Knowledge of influencer contracts, usage rights and disclosure compliance.