Social Media & Content Manager

About the role

We are seeking a talented and proactive Social Media & Content Manager to manage and grow the online presence of a personal injury law firm, as well as the personal brand of their lead attorney. The role requires creating engaging content, editing short‑form videos, posting consistently across multiple platforms, and driving light community engagement while keeping the brand aligned and culturally relevant for a U.S. audience.

Key responsibilities

• Edit raw video footage into polished Reels, TikToks, Shorts, and feed videos.
• Curate and draft engaging copy tailored to personal and professional audiences.
• Schedule and post content consistently across Facebook, LinkedIn, Instagram, YouTube, and TikTok.
• Manage cross‑platform distribution for both the firm’s official pages and the lead attorney’s personal accounts.
• Monitor comments and messages to conduct light engagement and foster audience connection.
• Maintain top‑of‑mind awareness for the attorney’s personal network and professional audience.
• Adapt messaging to feel natural, authentic, and culturally relevant to a U.S. audience.
• Collaborate with the lead attorney to turn raw photos and updates into high‑performing social posts.

Required profile

• 2–3+ years of hands‑on experience managing social media accounts and video production for U.S.-based companies.
• Proficiency with modern video editing software such as CapCut, Premiere Pro, or Canva.
• In‑depth understanding of publishing dynamics across Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• Excellent written and verbal communication skills in English.
• Proactive, self‑directed worker capable of identifying technical risks and recommending solutions independently.

Required skills

• CapCut
• Premiere Pro
• Canva