Campaign Marketing Specialist

About the role

HelloKindred, a staffing agency for marketing, creative and technology roles, is recruiting a mid-senior Campaign Marketing Specialist for a client in the automotive and mobility technology industry. The role is a 12-month contract, hybrid with two office days per week in Midrand or Woodlands, and covers demand generation, lead acquisition and revenue growth through digital and direct sales channels and sponsorship opportunities.

Key responsibilities

• Design, build, deploy and optimise multi-channel campaigns across WhatsApp, email, digital, social, paid media and Netstar apps, aligned to demand generation targets.
• Manage the full campaign lifecycle with a rapid time-to-market approach.
• Create high-volume content such as emails, social assets, WhatsApp messages, in-app communications, digital ads and landing pages, keeping consistent production cadences.
• Run integrated campaigns supporting revenue goals for new contracts, customer acquisition, upsell and renewal contracts.
• Partner with the sales team on lead quality, timing and commercial objectives, and support sales enablement for insurance and motor dealer channels.
• Track and report campaign metrics for monthly marketing scorecards, and use customer data to improve targeting and personalisation.
• Work with Product Marketing, Brand and Sponsorships and Marketing Operations teams, and develop and manage campaign offers with business stakeholders.
• Coordinate several campaigns at once while maintaining quality and timelines.

Required profile

• 5+ years of marketing experience, including 4+ years in campaign management and demand generation.
• Proven track record of multi-channel campaigns and experience in both B2B and B2C environments.
• Strong project management, stakeholder management and cross-functional collaboration skills.
• Ability to work in a fast-paced environment with rapid execution.
• Legally authorised to live and work in South Africa without employer sponsorship.

Required skills

• Marketing automation platforms, including HubSpot.
• Content creation and end-to-end production workflow management.
• Data-driven mindset with analytical and performance optimisation skills.