Brand Manager - Sportscene

About the role

TFG South Africa is hiring a Brand Manager for Sportscene, a retailer of sportswear and footwear. The role develops and executes brand strategies that position the brand as a market leader while driving brand-building and commercial objectives. It covers managing partnerships, overseeing multi-channel campaigns and leading a team, and involves monitoring market trends and keeping brand alignment across all touchpoints.

Key responsibilities

• Own Sportscene's marketing relationship with its 44 brand partners, led by Nike, adidas, Jordan, PUMA and New Balance, as the single accountable marketing contact
• Build and deliver annual and seasonal joint marketing plans with each partner, aligned to the Sportscene brand strategy, buying plan and trading priorities
• Lead partner marketing sell-ins, weekly status meetings, monthly budget planning, quarterly planning sessions and brand strategy reviews
• Plan and execute partner campaigns, launches and activations across store, omni, CRM/mailer and social, from brief through to in-store and online execution
• Manage partner campaign shoots and the curation and approval of partner-supplied creative assets within partner and Sportscene brand guidelines
• Negotiate and secure partner marketing investment (co-op funding, campaign and activation support) and ensure every brand recovery is claimed, invoiced and settled
• Plan, commit and track the branded marketing budget monthly, reporting spend and recoveries against budget
• Brief and approve store VM and point-of-sale collateral for partner launches across the Sportscene store network
• Monitor campaign performance and report on ROI, sell-through impact and KPIs to the business and to partners
• Protect confidential partner information, including embargoed product, launch dates and commercial terms
• Align Buying, Planning, Digital, VM and Store Operations around partner activity and launch calendars
• Direct the Sportscene Marketing Co-ordinator on partner campaign delivery

Required profile

• Bachelor's degree in marketing, Brand Management, Business or a related field
• 5+ years of marketing or brand management experience, with at least 3 years in retail, sportswear, footwear or fashion
• Proven experience managing global brand partners, trade marketing or co-op marketing relationships
• Track record of delivering integrated campaigns across in-store, digital and social channels
• Experience managing marketing budgets, purchase orders and supplier recoveries
• Exposure to omnichannel retail and the youth and sneaker market is advantageous

Required skills

• Partner relationship management and negotiation at senior level
• Integrated campaign planning and end-to-end execution
• Budget management, cost control and recovery tracking
• Reading sales, sell-through and campaign data
• Project management across many concurrent partners, campaigns and deadlines
• Advanced MS Office (Excel and PowerPoint); SAP exposure is advantageous