Brand Manager (Archive / Anatomy)

About the role

The Brand Manager II drives brand growth and strengthens the market positioning of Archive as a sneaker and streetwear destination and of Anatomy as a Sportscene own brand. The role covers brand strategy, partnerships, multi-channel campaigns and leading a team, while monitoring market trends and keeping the brand aligned across all touchpoints.

Key responsibilities

• Lead a back-to-basics review of the Archive proposition using customer insights, brand health data and competitor activity to rebuild relevance and new-customer growth
• Shape and communicate the long-term brand vision, strategy and positioning for Archive and Anatomy across all touchpoints
• Own Archive's marketing relationships with brand partners, including weekly status meetings, sell-ins and planning
• Translate brand strategy into seasonal marketing plans, campaigns and launch plans for both brands
• Lead creative development and campaign shoots, and approve all creative and partner-supplied assets
• Plan Archive's cultural and community presence: launches, events, collaborations and social content
• Brief and approve store visual merchandising and point-of-sale collateral for Archive stores and Anatomy within Sportscene
• Plan, commit and track the marketing budgets monthly, with tight control of gross spend; secure partner marketing investment and ensure recoveries are claimed, invoiced and settled
• Monitor campaign performance and report on ROI, KPIs and brand health
• Work with the Sportscene Marketing Co-ordinator on Archive store collateral and admin

Required profile

• Bachelor's degree in Marketing, Brand Management, Business or a related field
• 5+ years of brand management experience in retail, sneakers, streetwear or fashion
• Experience repositioning or relaunching a brand is highly advantageous
• Proven experience managing brand partner relationships and co-op funding
• Track record of building own brands and delivering integrated campaigns
• Experience managing marketing budgets and supplier recoveries

Required skills

• Brand strategy, repositioning and consumer insight
• Partner relationship management and negotiation
• Creative direction and the ability to brief and critique creative work
• Community, events and social content planning
• Budget management, cost control and recovery tracking
• Analytical ability: reading brand health, sales and campaign data
• Project management across two brands with different customers and calendars
• Clear written and verbal communication and presentation skills