Brand Manager (Redbat)

About the role

The Brand Manager II is responsible for developing and executing brand strategies that position Redbat, Redbat Classics and Redbat Athletics as market leaders, while driving brand-building and commercial objectives. The role covers partnerships, multi-channel campaigns and leading a team, and involves monitoring market trends and keeping brand alignment across all touchpoints.

Key responsibilities

• Communicate the long-term Redbat brand vision, strategy and positioning across all touchpoints
• Analyse brand performance, customer insights, market trends and competitor activity to find growth opportunities
• Translate brand strategy into seasonal marketing plans, campaigns and go-to-market plans for each range drop, working with Buying, Design and Planning
• Lead creative development end to end: concepts, briefs, campaign shoots and approval of all Redbat creative
• Own the content engine: weekly creative assets, omni and mailer assets and social media planning
• Brief and approve store visual merchandising and point-of-sale collateral across the Sportscene store network
• Brief and manage creative, production and design agencies, including project-based design work
• Plan, commit and track the marketing budget monthly, and secure partner funding where applicable
• Manage collaborations and strategic brand partnerships; protect brand guidelines, IP and the campaign archive
• Monitor campaign performance, report on ROI, KPIs and brand health, and align internal stakeholders

Required profile

• Bachelor's degree in Marketing, Brand Management, Business or a related field
• 5+ years of brand management experience, ideally on an own or private-label brand in retail or fashion
• Proven experience building a brand from strategy through to campaign execution
• Experience leading campaign shoots, creative agencies and content production
• Experience managing marketing budgets and reporting on ROI
• Experience in youth fashion, streetwear or lifestyle brands is advantageous

Required skills

• Brand strategy, positioning and brand architecture across sub-brands
• Creative direction: writing briefs and critiquing creative work
• Consumer insight and data analysis
• Content, social media and omnichannel campaign planning
• Budget management and ROI reporting
• Project management across weekly content cycles and seasonal range drops
• Stakeholder management with Buying, Design, Planning and Digital