Brand Manager

About the role

HyperionDev, a leading provider of accelerated online education in EMEA and one of the oldest coding bootcamp providers, is looking for a Brand Manager based in Johannesburg. The role defines the brand direction for all marketing collateral produced by the creative studio, drives down cost per lead and registration while growing conversions to trial and sale, and owns the brand positioning strategy through A/B testing and content performance analysis.

Key responsibilities

• Build and execute a brand marketing strategy that improves product positioning in local and international markets, helping Performance Marketing and University Partnerships achieve product-market fit.
• Own visual style guides, copy guidelines and restrictions, and act as the first line of defence and QA for branded collateral.
• Act as brand champion: share marketing intelligence, promote the full solutions set internally and externally, and monitor solution performance.
• Analyse content performance across channels and generate earned, unpaid traffic through smart channel mixing.
• Build detailed buyer personas and use performance, customer research and competitor intelligence to define product positioning, messaging, USPs, differentiators and use cases.
• Work with internal and external stakeholders, especially higher education institution marketing teams.
• Support production and operations with QC/QA of branded collateral and provide timely updates on engagement, content and campaign performance.

Required profile

• Diploma in Business, Marketing or Communications.
• At least 3 years of marketing experience in a high-growth, digital consumer-marketing space.
• At least 1 year of project management experience on large-scale consumer marketing projects, preferably with national scope.
• At least 1 year of experience marketing education-related products.
• Experience working in a diverse marketing team, with clients and partners, and managing suppliers and third-party agencies.
• Self-starter who thrives in a fast-paced environment.

Required skills

• Deep understanding of digital marketing and marketing funnels, including online and offline funnels.
• Understanding of social media marketing, communications and PR.
• Excellent written and verbal communication.
• Preferred: degree in Marketing or Communications, 2+ years of project management, experience with content calendars, Asana, Basecamp or Trello, sprint management, website and data analysis, and reporting on Google Ads and Meta Ads metrics.

What we offer

• Flexible and remote-friendly working.
• Up to 19 annual leave days and health insurance or medical aid.
• The chance to work with leading edtech and developer education companies.