Brand Manager – Fishaways

About the role

Reporting to the Marketing Manager, the Brand Manager for Fishaways will own the brand’s marketing mix across Southern Africa. You will drive growth by executing the annual brand strategy, managing media plans, and ensuring every consumer touch‑point reflects the brand’s identity.

Key responsibilities

• Assist in developing the yearly brand strategy and marketing plan.
• Execute national above‑ and below‑the‑line campaigns in line with the promotions calendar.
• Manage media planning, agency relationships and advertising spend.
• Oversee the brand CRM programme – segment the database, launch campaigns and report on retention and loyalty metrics.
• Lead acquisition initiatives, including third‑party voucher partnerships and the Doughnation purpose‑driven program.
• Support public relations, sponsorships and the two‑year innovation pipeline.
• Provide forecasts for promotions and new products to minimise write‑offs.
• Drive menu optimisation, pricing strategy and national roll‑outs.
• Maintain brand consistency across signage, packaging, uniforms, website and other consumer touch‑points.
• Manage digital and social media activities and leverage consumer research for insights.
• Analyse sales data, monitor competitor pricing and control the marketing budget.
• Develop locality toolkits and support franchise marketers.
• Coordinate national franchise events and regional roadshows.

Required profile

• Minimum Matric qualification with a relevant tertiary degree in Marketing or a related field.
• Proven experience in brand management, marketing communications or similar roles.
• Strong analytical mindset with ability to interpret sales and market data.
• Excellent organisational skills and ability to manage multiple projects simultaneously.

Required skills