Brand Manager – Body Care (Durban Based)
Beiersdorf · Durban
Job description
About the role
The Brand Manager will lead the marketing strategy and execution for NIVEA Body Care in South Africa, focusing on the Durban market. You will be responsible for delivering category share, net sales, gross margin and overall brand targets while aligning with global and regional initiatives.
Key responsibilities
- Co‑create and implement the local marketing activation plan, including ATL and BTL programmes, assortment steering and product launches.
- Own the category budget, allocate investments, and drive profitability improvement initiatives.
- Adapt global and regional assets (product artwork, communication materials) to meet local market needs.
- Monitor performance using Nielsen, customer and media data, and optimise plans accordingly.
- Collaborate closely with commercial, digital, media and PR teams to ensure cross‑functional alignment and successful brand execution.
Required profile
- Degree or postgraduate qualification in Marketing or Business Management.
- Minimum 5 + years of brand management experience in an FMCG environment.
- Strong budget and financial acumen with P&L responsibility.
- Ability to work collaboratively with sales teams and translate consumer insights into actionable plans.
- Basic understanding of the beauty and personal‑care industry.
Required skills
- Data analytics
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Published 1 month ago
Expires 1 week from now
58 views · 0 interested
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Beiersdorf
Durban