Senior Performance Manager - Paid Media

About the role

Welcome Tomorrow is a digital marketing and growth agency focused on Africa, offering performance marketing, creative production and analytics. As Senior Performance Manager you will lead paid media for a portfolio of banks, fintechs, telcos and iGaming brands across Africa, turning spend into measurable, profitable growth. The role is hybrid, based in the Cape Town office three days a week, reporting to the Head of Performance.

Key responsibilities

• Own the paid media strategy for each client portfolio (Google Ads, Meta, TikTok, programmatic and independent ad networks) and build channel plans, budgets and forecasts
• Launch, manage and optimise campaigns (bidding, targeting, audiences, creative rotation) and run a structured testing programme
• Own tracking and attribution with the analytics team and client tech teams (MMPs, pixels, conversion APIs, GA4, UTM governance, offline conversions) and build dashboards
• Run weekly calls and monthly and quarterly business reviews, and present results to marketing and C-level stakeholders
• Manage and mentor paid media specialists, and work with Creative, SEO and Analytics teams
• Identify expansion opportunities and join new business pitches

Required profile

• 5+ years in performance marketing, including at least 2 years in a senior or lead role
• Proven record managing client budgets of $50k+ per month and hitting CAC or ROAS targets
• Right to work in South Africa and willingness to travel locally and internationally
• Nice to have: fintech or regulated verticals experience, marketing mix modelling or incrementality testing experience, and strong AI literacy

Required skills

• Google Ads and Meta; strong working knowledge of at least two of TikTok, Programmatic, Snapchat or Apple Search Ads
• MMP experience (AppsFlyer, Adjust), GA4/Firebase, Google Tag Manager, server-side tagging and conversion APIs
• Data Studio or similar and advanced spreadsheets

What we offer

• Salary of R45,000-55,000 per month CTC, with a performance bonus
• Discovery Classic Smart health insurance and 21 days of paid annual leave
• Learning budget of up to R20,000 per year and equipment provided
• Occasional international travel to meet clients and colleagues

Applications are made by answering 3 short questions; the process includes a technical interview with a live ad account audit, a leadership interview and a final interview with the CEO.