Sales Manager – Klerksdorp (FMCG/Alcoholic Beverages)

About the role

We are looking for a dynamic Sales Manager to lead a team of Sales Representatives in Klerksdorp. The role focuses on growing our brand portfolio across multiple channels, driving brand awareness and consumer demand in line with strategic objectives.

Key responsibilities

• Oversee sales, promotions and campaigns within the assigned area.
• Develop and monitor quarterly sales plans and trade strategies.
• Analyze market data to identify growth opportunities and allocate resources.
• Ensure product availability, accessibility and affordability across the sales territory.
• Build and maintain strong customer relationships through regular communication.
• Coach and train Sales Consultants on best‑practice selling techniques.
• Prepare sales budgets, forecasts and approve related expenditures.
• Track, analyse and report on sales performance using key quantitative metrics.
• Conduct in‑trade audits and on‑the‑job training to improve team impact.
• Lead hiring, onboarding and performance management of new sales representatives.

Required profile

• Tertiary qualification (diploma or degree) in Sales, Marketing or a related field – preferred.
• Minimum 3 years of sales experience, preferably in the alcoholic beverage or broader FMCG sector.
• Proven track record of meeting or exceeding sales targets.
• Strong numerical and business acumen with the ability to make data‑informed decisions.
• High energy, persistence, sense of urgency and excellent communication skills.

Required skills

• Microsoft Office proficiency