Director of Mobile Games User Acquisition

About the role

This senior position leads the growth strategy for a portfolio of mobile games, owning the systems that drive profitable user acquisition at scale. Based in South Africa, you will define channel strategies, optimise investment decisions and build sustainable acquisition engines across global markets.

Key responsibilities

• Own the user acquisition strategy and performance‑marketing roadmap for flagship titles and the broader portfolio.
• Manage UA budget and P&L, scaling volume while maintaining strong ROAS in Tier 1 and Tier 2 markets.
• Define and execute channel strategies across Meta Ads, Google UAC and other acquisition platforms.
• Lead, mentor and develop a team of UA specialists, fostering a culture of continuous improvement.
• Partner with creative teams to develop, test and optimise performance‑driven ad assets.
• Build reporting frameworks linking spend to player LTV, retention and profitability.
• Collaborate with product and data teams to improve attribution, measurement infrastructure and MMP setups.
• Monitor market trends and emerging tools to keep the growth strategy competitive.

Required profile

• 5+ years of senior mobile user acquisition experience, preferably in gaming.
• Proven track record of scaling games profitably through performance marketing.
• Strong analytical mindset with data‑driven decision making.
• Demonstrated ability to lead cross‑functional teams and influence business decisions.

Required skills

• Meta Ads platform
• Google UAC (Universal App Campaigns)
• Mobile measurement partner (MMP) setups