Social Media Manager

About the role

The Social Media Manager will own day‑to‑day social delivery for assigned brands, turning business and brand priorities into engaging content, active community management and measurable channel performance. Working closely with Creative, Strategy, Media and Client Leadership, the role blends hands‑on execution with oversight of direct reports and the use of AI tools under human editorial control.

Key responsibilities

• Develop social strategies and creative concepts based on client needs, audience behavior and brand priorities, adapting global campaigns for local platforms.
• Build and manage content calendars, brief creative assets, schedule and publish content while ensuring platform standards and timely optimisation.
• Implement community‑management plans, monitor sentiment, handle escalations and coordinate out‑of‑hours coverage.
• Analyse campaign and channel performance, present insights and recommendations to clients, and collaborate with Media on paid and organic learning.
• Utilise approved AI tools for listening, content exploration and reporting, maintaining human oversight for publishing and sensitive interactions.

Required profile

• Relevant marketing or communications diploma or degree, with social‑platform certifications.
• Minimum four years of agency social‑media management experience.
• Proficiency with listening, research and analytics platforms such as Brandwatch, Sprinklr, Sprout Social or Meltwater.
• Practical experience using AI in social planning, analysis or content workflows, with demonstrated human validation.

Required skills

• Brandwatch
• Sprinklr
• Sprout Social
• Meltwater