SEO Analyst – Technical & Client-Facing Role

About the role

Incubeta is seeking a detail‑driven SEO Analyst to join its Cape Town office. You will work directly with South African clients, delivering technical audits, on‑page optimisation, and strategic content recommendations. The position combines hands‑on SEO execution with client‑facing responsibilities in a flexible work environment.

Key responsibilities

• Conduct in‑depth technical SEO audits for large e‑commerce sites.
• Optimise information architecture, on‑page elements, and editorial content.
• Develop and execute backlink analysis and monthly reporting.
• Maintain ongoing onsite SEO health and performance monitoring.
• Collaborate with cross‑territory teams to align SEO tactics with broader marketing goals.

Required profile

• 3–5 years of agency SEO experience, preferably with South African clients.
• Proven ability to manage and lead client accounts.
• Strong analytical mindset with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Proactive learning attitude and solid time‑management capabilities.

Required skills

• Google Search Console
• Google Analytics
• Screaming Frog
• SEMrush
• Data Studio
• Google PageSpeed Insights
• Keyword analysis and research
• Information architecture optimisation
• On‑page SEO, internal linking, backlink analysis
• Page Experience and Core Web Vitals
• Google My Business (GMB)
• Experience with SME and enterprise‑level CMS platforms
• Understanding of Google algorithm updates

What we offer

• Competitive salary package.
• Flexible work‑from‑home policy with a hybrid office setup.
• Opportunities for professional growth within an international agency.
• Collaborative team culture focused on trust and excellence.