Product Marketing Manager

About the role

HyperionDev, an online education provider in EMEA with a focus on coding bootcamps, is looking for a Product Marketing Manager based in Johannesburg. The role sits within the marketing function and supports how the company's courses are positioned and brought to market. You will work closely with marketing, creative, admissions and university partners to deliver course launches, marketing projects and updates on time.

Key responsibilities

• Build audience personas and gather qualitative customer insights, market research and competitor intelligence to inform positioning and marketing activity.
• Develop clear course propositions, USPs and differentiators that reflect prospective students' needs.
• Coordinate course launches and marketing projects, keeping briefs, timelines, responsibilities and dependencies clear.
• Align internal teams and university partners on requirements, deliverables and approvals, and resolve blockers.
• Maintain accurate course information, positioning documents and partner requirements.
• Coordinate workflows and approvals so marketing activity stays efficient and aligned with brand and partner requirements.
• Review marketing materials for factual accuracy, consistency and adherence to agreed product messaging.
• Use customer feedback and marketing results to improve messaging, processes and project delivery.

Required profile

• At least 3 years' experience in product marketing, brand management, marketing operations or a comparable role.
• At least 1 year of project management experience coordinating marketing projects across multiple stakeholders.
• Diploma in Business, Marketing, Communications or a related field, or equivalent professional experience.
• Preferred: 4+ years in a high-growth consumer-facing business, 2+ years of project management, and experience in education or edtech, go-to-market planning and partner approvals.

Required skills

• Qualitative customer and market research, and product positioning and messaging.
• Managing briefs, timelines, dependencies and approvals across concurrent projects.
• Strong written communication, stakeholder management and organisational skills.
• Sound understanding of digital marketing channels and the customer journey.
• Preferred: familiarity with Asana, Basecamp or Trello, and use of customer feedback and performance data.

What we offer

• Flexible and remote-friendly working.
• Up to 19 annual leave days and medical benefits.
• A remote-friendly organisation working with leading edtech and developer education companies.