Sales Representative – Gauteng (Hybrid)

About the role

An exciting opportunity exists for a commercially driven Sales Representative to execute sales and brand strategies across key urban markets in Gauteng. The role focuses on driving brand availability, visibility, and volume growth within on‑trade venues (bars, clubs, restaurants), high‑energy locations, and selected off‑trade retail channels.

Key responsibilities

• Ensure optimal product availability across all assigned on‑trade, high‑energy, and selected off‑trade channels.
• Execute channel‑specific brand strategies and priorities in line with market dynamics.
• Drive sales volumes through innovative, targeted, and insight‑led initiatives.
• Implement promotions according to agreed brand strategies and ensure correct channel alignment.
• Maximise in‑outlet visibility through menus, displays, merchandising, and point‑of‑sale material.
• Monitor, track, and optimise ROI on all promotional and activation activities.
• Execute structured call cycles across the territory, ensuring high outlet coverage and engagement.
• Maintain accurate outlet profiling, reporting, and complete all administrative requirements.
• Engage directly with consumers to build brand affinity and gather insights.
• Capture market intelligence and translate insights into actionable sales opportunities.
• Manage promotional stock and resources effectively to support sales objectives.
• Ensure compliance with pricing, discounting, and financial control guidelines.
• Maintain and manage operational assets within agreed budget parameters.

Required profile

• Minimum 3 years’ experience in FMCG, liquor, or a related industry.
• Strong understanding of on‑trade and/or retail channels.
• Proven ability to execute brand and category strategies in‑market.
• Commercially minded with strong negotiation ability.
• Understanding of sales performance metrics and promotional ROI.
• Self‑driven, able to work independently.
• Strong relationship‑building and interpersonal skills.
• Creative thinker with a proactive mindset.
• Comfortable working in fast‑paced, high‑energy environments.
• Relevant tertiary qualification (advantageous).
• Computer literacy essential.

Required skills

What we offer

• Up to R40,000 per month (includes benefits) plus incentives.