Sales Representative – FMCG Retail (Johannesburg)

About the role

The client is an importer, wholesaler and distributor of European food products, serving supermarkets, deli stores and other FMCG retailers across South Africa. As a Sales Representative you will manage existing retail accounts and generate new business within the FMCG retail sector.

Key responsibilities

• Develop and maintain strong relationships with existing retail customers.
• Identify and secure new business opportunities in the FMCG retail market.
• Conduct regular store visits, manage call cycles and ensure product visibility, merchandising and shelf presence.
• Negotiate promotional opportunities and in‑store activations.
• Monitor competitor activity, market trends and provide regular sales feedback and reporting.
• Follow up on orders, stock levels and customer requirements while delivering excellent customer service.

Required profile

• Proven experience calling on retail stores, supermarkets, deli stores or related accounts.
• Strong sales and negotiation abilities with a target‑driven mindset.
• Excellent communication and interpersonal skills.
• Self‑motivated, able to work independently and manage time effectively.
• Valid driver’s licence, own reliable vehicle and personal cellphone.
• Good planning and organisational skills.

Required skills

What we offer

• Base salary of R19 500 per month plus commission.
• Petrol and data allowances.
• Opportunity to work with a portfolio of imported German, Belgian and Dutch food products.