Retail Media Insights Analyst

About the role

The Retail Media Insights Analyst supports the Rainmaker Media team by using Shoprite's data to understand media performance and turn it into clear recommendations for campaigns. Working closely with the sales team, the analyst helps identify opportunities, track campaign results and share findings that support business decisions. The role suits someone curious, eager to learn and passionate about using data to solve problems and support client growth in the retail and consumer goods space.

Key responsibilities

• Collect, analyse and interpret Rainmaker Media data from internal sales and customer-data platforms, advertising platforms, media monitoring tools and market research.
• Identify trends, patterns and improvement opportunities by analysing media data and campaign performance.
• Ensure the integrity of the data used to build insights and analyses.
• Partner with the Rainmaker Media Sales team as category insights expert, generating actionable insights for categories and brands.
• Provide campaign insights, performance measurements and post-campaign analysis as inputs to campaign planning and the customer lifecycle.
• Develop reports, dashboards and presentations, present detailed commentary and recommend actions to stakeholders.
• Perform root cause analysis and articulate findings in business-understandable language.
• Create data-driven insights presentations aligned to business goals and assist in developing media plans.
• Support media measurement frameworks, tagging methodologies and tracking mechanisms, and prepare performance reports with key learnings.
• Stay current with industry trends, media measurement tools and methodologies.

Required profile

• Degree or diploma in Business, Marketing, Analytics or a related field (essential).
• 2-4 years' experience in a similar capacity, buying or category management (essential).
• Demonstrable hands-on analytics experience producing actionable insights (essential).
• Experience translating data into insights for media sales and client campaign recommendations (essential).
• Media analysis, data analytics or advertising/marketing experience (desirable).
• Ability to build and maintain strong relationships with management, internal partners and external clients (desirable).

Required skills

• Proficiency in MS Office and CRM software such as Salesforce (essential)
• Retail media insights and reporting, including dashboards and KPIs
• Data visualization tools
• Strong communication, critical thinking, time management and adaptability