Regional Sales Manager

About the role

The Regional Sales Manager will lead and grow the company’s sales footprint across an entire province, acting as the bridge between national strategy and field execution. This senior role focuses on strategic account development, territory optimisation and customer relationship management across retail, wholesale, fleet and commercial channels.

Key responsibilities

• Lead, coach and manage a team of Regional Sales Representatives across the province.
• Develop and execute provincial sales strategies aligned with national objectives.
• Drive revenue growth, profitability and market‑share expansion through strategic account development.
• Identify new market opportunities and acquire strategic customers in retail, wholesale, fleet and commercial channels.
• Build and maintain executive‑level relationships with key customers, wholesalers, dealer groups, fleet operators and fitment centres.
• Monitor sales performance against KPIs, ensure accurate forecasting, pipeline management and reporting.
• Collaborate with operations, supply chain, credit and marketing teams to optimise customer service delivery.
• Represent the business at industry events, supplier engagements and customer forums.

Required profile

• Minimum 12–15 years of sales experience, with at least 7–10 years in tyre retail, wholesale, distribution or fitment environments.
• At least 5 years of experience managing sales teams and delivering provincial sales leadership.
• Extensive understanding of tyre retail, wholesale, fitment centre operations and South African market dynamics.
• Strong knowledge of fleet, mining, logistics, agricultural and commercial tyre markets, including emerging technologies such as EV‑ready and smart tyres.
• Established network of B2B relationships with tyre industry stakeholders across the province.
• Matric qualification and a B.Com degree or relevant business/commercial qualification.