Promotions Officer

About the role

CapeNature is looking for an experienced and enthusiastic marketing promotions officer to join its marketing unit. The role requires advanced experience in marketing and digital marketing in travel and tourism as well as e-commerce. It is based at the head office in Bridgetown, with occasional travel to reserves for activations, site visits and stakeholder engagements across the Western Cape.

Key responsibilities

• Maximise tourism marketing and promotion of CapeNature products through a range of marketing activities.
• Prepare SEO digital copy for Annual Performance Plan campaigns across website, social media, email, the CapeNature app and other platforms.
• Support revenue generation and sales growth through smart revenue management, e-commerce performance and campaign-linked income.
• Provide marketing and customer service support to the reserves in the assigned landscapes, including marketing audits and site visits.
• Support online tourism marketing and the adoption of innovation and technology in tourism marketing and sales.
• Build and maintain stakeholder relationships, collaborations and strategic partnerships, and coordinate exhibitions, special events and conferences.
• Develop, launch and optimise above-the-line and below-the-line campaigns across digital channels, using GA4, AdTech, CMS, Google Ads, Facebook Ads and programmatic platforms to track and analyse data.
• Coordinate multiple campaigns, work with creative, design and content teams, and report campaign performance to stakeholders.

Required profile

• National Diploma or degree in Marketing, Digital Marketing, Business or a related field.
• 3-5 years of experience in performance marketing and/or digital marketing, with a proven track record of running successful campaigns.
• Valid Code B driver's licence; excellent written and communication skills.
• Experience in travel and tourism (advantageous); previous tourism or agency experience recommended.
• No criminal record.

Required skills

• Digital advertising platforms: GA4, AdTech, CMS, Google Ads, Facebook Ads and programmatic advertising.
• Project management and analytical skills to interpret campaign data.
• Portfolio of campaign examples and brands or clients.