Category & Customer Analyst - Libstar Operations

About the role

Libstar is looking for a Category & Customer Analyst in Plattekloof, Cape Town, reporting to the Category and Customer Executive. The role optimises category and customer performance by analysing shopper, customer and market data and turning it into strategies that improve sales, market share and margins. It also supports Business Units with data analytics and visualisation to optimise product assortments.

Key responsibilities

• Analyse category, customer, competitor and consumer trends to uncover growth opportunities.
• Translate market data into clear, actionable commercial insights and recommendations.
• Monitor category performance, market share, pricing, promotions and competitor activity.
• Support customer reviews and executive engagements with category insights and commercial arguments.
• Partner with Sales, Category, Marketing and Innovation teams to shape category, customer and NPD growth strategies.
• Provide market and performance insights to support new product development and innovation.
• Lead deep-dive category and shopper analyses across customers and channels.
• Ensure accurate, fit-for-purpose category data, reporting and NPD tracking.

Required profile

• Tertiary qualification in Marketing, Business or equivalent.
• 3-5 years' experience in marketing or as a business analyst.
• 5-8 years' experience in the FMCG industry and implementing events and projects.
• Expert knowledge of category and customer management, brand management principles and regulations, and market intelligence.
• Ability to manage multiple priorities in a fast-paced environment.

Required skills

• Advanced knowledge of market intelligence as it relates to category performance.
• Analytics software such as Power BI.
• MS Office: PowerPoint, Outlook and Excel.
• EPOS databases and cloud platforms such as Azure and AWS.

To apply, send your CV and a motivation letter by email to the company's recruitment team; the application deadline is 13 November 2026.