PR & Website Senior Analyst

About the role

The PR & Website Senior Analyst will lead thought‑leadership, public‑relations and website management for Ntiyiso and its subsidiaries. Reporting to the Marketing division, the role blends strategic communication, media engagement and digital performance reporting to boost brand visibility and market presence.

Key responsibilities

• Develop and execute thought‑leadership content strategies for executives and subsidiary leaders.
• Research, write, edit and place opinion pieces, case studies, white papers and executive articles.
• Build and maintain relationships with journalists, media houses and industry bodies.
• Secure media, speaking, panel and conference opportunities for senior staff.
• Plan webinars, knowledge‑sharing initiatives and thought‑leadership campaigns.
• Draft press releases, newsletters, speeches and other corporate communications.
• Monitor media coverage, public sentiment and brand reputation, providing performance reports.
• Manage website content, updates, SEO initiatives and digital publishing schedules.
• Track and report on PR, thought‑leadership and website performance using analytics dashboards.
• Supervise, coach and quality‑assure junior team members, interns and external agencies.

Required profile

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing or a related field.
• 6–8 years of experience in public relations, corporate communications, thought‑leadership or digital marketing.
• Proven track record managing media relations, content development and corporate communication programmes.
• Experience overseeing website content, digital platforms and performance reporting.
• Strong copywriting, editing and storytelling abilities.

Required skills

• WordPress and other website content management systems.
• SEO principles and digital content optimisation.
• Google Analytics and digital performance reporting tools.
• Microsoft Office Suite (Word, PowerPoint, Excel).
• HubSpot, Canva, Adobe Creative Suite, Meltwater, SurveyMonkey, Tableau (advantageous).