Performance Marketing Specialist

About the role

Houst is looking for an ambitious, hands-on Performance Marketing Specialist to build and scale paid acquisition campaigns across global markets. Based in the Cape Town office, you will work directly with the London-based Growth team and report to the Head of Growth. This is an execution-heavy role for a junior-to-mid-level marketer who enjoys working closely with ad platforms, running fast experiments and seeing the immediate commercial impact of their work.

Key responsibilities

• Build, launch and manage day-to-day campaigns on Meta Ads Manager and Google Ads, with scope to test TikTok, OpenAI, LinkedIn or native networks
• Partner with internal teams to create and launch constant creative iterations (hooks, angles, formats and copy) to reduce ad fatigue and acquisition costs
• Run A/B tests on landing pages, lead forms and user flows to improve conversion rates and lead quality
• Monitor daily pacing, adjust bids and allocate spend toward high-performing audiences and geographies
• Keep tracking clean with UTMs, conversion pixels and Google Tag Manager, and monitor performance daily in GA4 and native ad dashboards
• Turn weekly metrics (CTR, CPA, CAC) into test hypotheses for the next sprint

Required profile

• 1-3 years of hands-on experience managing paid media budgets and campaigns
• Deep familiarity with growth metrics and how platform settings affect lead volume and revenue
• Analytical mindset: comfortable drawing insights from GA4, platform dashboards and spreadsheets
• Curiosity to test, learn quickly and iterate
• Rigorous attention to detail on tracking links, conversion setups, copy and budget caps
• Able to work autonomously in Cape Town while staying in sync with stakeholders in London

Required skills

• Paid media management (Meta Ads Manager, Google Ads)
• GA4 and Google Tag Manager
• Bonus: Google Tag Manager, Hotjar, Webflow, Klaviyo or similar CRM/email tools