Head of Brand & Marketing - iWYZE

About the role

The Head of Brand & Marketing leads iWYZE's integrated brand and marketing strategy to deliver profitable growth, customer acquisition, retention and market differentiation. The role builds brand salience, generates demand and strengthens customer engagement, with accountability for marketing effectiveness and measurable commercial outcomes across the customer lifecycle. It works closely with Sales, Partnerships, Data, Technology, Product, Actuarial and Operations.

Key responsibilities

• Custodian of iWYZE's brand identity, positioning and reputation, ensuring consistent execution across touchpoints and monitoring brand health and market positioning
• Develop marketing strategies for customer acquisition and profitable growth, plan integrated campaigns across digital, direct and traditional channels, and optimise acquisition costs
• Lead paid media, search, social, display and digital acquisition, own SEO and GEO, and set clear digital targets, KPIs and optimisation frameworks
• Lead lifecycle marketing: acquisition, onboarding, engagement, retention and reactivation, using CRM to deepen relationships and support cross-sell and upsell
• Lead content strategy, social media, community engagement and creative development, overseeing external agencies and suppliers
• Build marketing dashboards, reporting and scorecards, lead attribution and measurement, and report performance to the Chief Growth Officer
• Run marketing innovation and experimentation, including AI-enabled tools, and build a lean, high-performing marketing team

Required profile

• 8+ years' experience in marketing, brand, digital, customer growth or related commercial roles
• Significant leadership experience managing multidisciplinary marketing teams and managing substantial marketing budgets
• Proven delivery of integrated marketing strategies, customer acquisition, brand growth and demand generation
• Experience managing agencies, suppliers and integrated campaigns, and scaling delivery through lean teams and automation
• Postgraduate qualification in Marketing or Marketing and Business Management (NQF Level 9) required; professional certifications and executive development in the listed areas advantageous

Required skills

• Digital, performance, acquisition and lifecycle marketing expertise
• Understanding of SEO, GEO and AI-driven discovery
• Marketing technology, analytics, CRM and AI-enabled tools
• Leadership of lean, high-performing teams using technology, automation and AI