Partnerships Manager – Consumer Goods

About the role

The Partnerships Manager will lead consultative engagements with consumer‑goods advertisers, helping them unlock growth opportunities on TikTok’s advertising platform. You will act as a strategic advisor, aligning TikTok solutions with client business objectives and driving measurable results.

Key responsibilities

• Serve as a strategic advisor, delivering tailored advertising solutions that meet client goals.
• Lead account planning and coordinate cross‑functional resources for long‑term growth.
• Elevate TikTok’s brand narrative across key Sub‑Saharan African markets.
• Drive revenue growth, foster strategic conversations, and expand regional client relationships.
• Identify whitespace opportunities and increase product adoption across brands and markets.
• Create compelling sales presentations and proposals using internal insights and market intelligence.
• Educate clients on best practices, product updates, and new solutions.
• Manage the full sales lifecycle, including issue resolution, campaign troubleshooting, and optimization in partnership with Client Solutions Managers.
• Collaborate with product, measurement, creative, and operations teams to enhance client outcomes and inform product roadmaps.
• Provide feedback to improve TikTok’s ad products and advocate for enhancements.
• Analyze campaign performance and deliver actionable insights.

Required profile

• 5+ years of experience in digital advertising, media sales, business development, account management, or strategic partnerships.
• Proven success managing and growing complex advertiser relationships.
• Strong knowledge of performance media, auction, and biddable digital advertising buying.
• Excellent communication skills and a strategic mindset, with existing relationships with key decision‑makers.
• Experience developing commercial strategies and driving revenue growth.

Required skills

• Hands‑on experience with TikTok’s advertising platform.