Paid Social Media Marketer

About the role

Step into a dynamic position where creativity meets performance. As a Paid Social Media Marketer you will design data‑driven campaigns that turn audiences into engaged customers and drive business growth across platforms such as Facebook, Twitter and TikTok.

Key responsibilities

• Develop and execute paid social strategies aligned with business objectives.
• Research marketing channels, analyse competitors and test new approaches.
• Build, launch and monitor campaigns, analysing performance and optimizing spend.
• Implement media plans, measurement frameworks and KPIs for paid social.
• Collaborate with brand managers and cross‑functional teams to integrate campaigns with broader marketing initiatives.
• Continuously monitor and optimise campaigns to maximise reach, awareness and conversions.

Required profile

• Degree in Marketing, Digital Media or a related field.
• 3‑5 years of experience in digital marketing with a strong focus on social media.
• Proven track record of delivering conversion‑focused, brand‑building paid social campaigns.

Required skills

• Facebook Business Manager
• Twitter Ads Manager
• TikTok Ads Manager
• Prospecting and retargeting tools