Media Buyer

About the role

We are seeking a Media Buyer to lead and optimise paid media campaigns across Google Ads, Meta Ads and LinkedIn Ads. The role focuses on data‑driven performance marketing for both e‑commerce and lead‑generation clients, aiming to maximise acquisition and revenue growth.

Key responsibilities

• Own and manage campaigns on Google Search, Display, Performance Max, Shopping, YouTube and on Meta platforms (Facebook, Instagram, LinkedIn).
• Develop and execute bidding, audience, creative and targeting strategies to improve ROAS, CPA and conversion rates.
• Conduct keyword research, build audience segmentation and optimise campaign structures.
• Monitor budgets, pacing and spend, ensuring efficient allocation and performance.
• Implement and maintain conversion tracking using Google Tag Manager, Google Merchant Center, Meta Pixel and related tools.
• Analyse performance data in GA4 and platform dashboards, producing weekly and monthly reports with actionable insights.

Required profile

• Minimum 3 years of experience in digital or performance marketing.
• Proven ability to manage budgets independently and make optimisation decisions.
• Experience with both e‑commerce and lead‑generation campaigns.

Required skills

• Google Ads (Search, Display, Performance Max, Shopping, YouTube)
• Meta Ads (Facebook, Instagram, LinkedIn)
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion tracking and attribution tools (Google Merchant Center, Meta Pixel)